Fashion Marketing

Fashion Marketing

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780538435642
  • DDC分類 380

Full Description


Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

Contents

1. The Fashion Industry 2. History of Fashion 3. Basic Fashion Marketing4. Fashion Economics5. Fashion Marketing Centers and Designers 6. Promoting a Fashion Image 7. Using Technology in Fashion Marketing8. Visual Merchandising 9. Making Data-Driven Decisions 10. Creating a Fashion Business 11. Laws and Ethics 12. Fashion Marketing Careers