Marketing : Business 2000 (Business 2000)

Marketing : Business 2000 (Business 2000)

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 164 p.
  • 言語 ENG
  • 商品コード 9780538431330
  • DDC分類 658.8

Full Description


Business 2000meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.

Contents

1. The World of Marketing. 2. Meet Customer Needs. 3. Planning Products and Services. 4. Promotions and Selling. 5. Integrated Marketing Communications. 6. Pricing and Distribution.