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Full Description
This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.
Contents
Preface. IntroductionElectronic Media History, Foundations, and the Law. 1. Foundations of Electronic Media. 2. Electronic Media since World War II. 3. Wired and Wireless Interpersonal Telecommunication Systems. 4. Foundations of Electronic Media Regulation. 5. Operational Regulations for the Electronic Media. Part Two: The Business of Electronic Media: Systems, Sales, and Programming. 6. Patterns of Media Organization and Ownership. 7. Commercial and Economic Structures. 8. Radio Programming. 9. Broadcast Television Programming. 10. News and Information Programming. 11. Audience Analysis and Marketing. 12. Corporate and Instructional Electronic Media. Part Three: Electronic Media Technology. 13. Audio and Video Systems. 14. Electronic Media Distribution Systems. Part Four: Electronic Media and Society. 15. The Global Media Village. 16. Effects and Influences of the Electronic Media. Glossary. Index.
