ワイヤレス・データサービス：技術、ビジネスモデルとグローバル市場<br>Wireless Data Services : Technologies, Business Models and Global Markets

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ワイヤレス・データサービス：技術、ビジネスモデルとグローバル市場
Wireless Data Services : Technologies, Business Models and Global Markets

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  • 製本 Hardcover:ハードカバー版／ページ数 400 p.
  • 言語 ENG
  • 商品コード 9780521828437
  • DDC分類 384.5

基本説明

Interviews with executives and experts from IBM, Motorola, and others cover challenges of the wireless data industry.

Full Description

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

Contents

List of figures; About the authors; Foreword; Acknowledgements; List of abbreviations; 1. Introduction; 2. The impact of globalization; 3. Adoption trends and analysis by region; 4. Subscriber needs and expectations; 5. The wireless value chain; 6. Global wireless technologies: systems and architectures; 7. Global wireless technologies: network, access, and software; 8. Business models and strategies; 9. Business issues and challenges; 10. Technology issues and challenges; 11. Case studies; 12. Perspectives; 13. Future of wireless technologies, applications and services; 14. Conclusions and recommendations; References and recommended reading; Index.