Stated Choice Methods : Analysis and Applications

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Stated Choice Methods : Analysis and Applications

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 420 p.
  • 言語 ENG
  • 商品コード 9780521788304
  • DDC分類 658.8343

基本説明

Deals with the study and prediction of consumer choice behaviour, concentrating on stated preference methods rather than revealed preferences.

Full Description

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Contents

1. Choosing as a way of life; Appendix A1. Choosing a residential telecommunications bundle; 2. Introduction to stated preference models and methods; 3. Choosing a choice model; Appendix A3. Maximum likelihood estimation technique; Appendix B3. Linear probability and generalised least squares models; 4. Experimental design; 5. Design of choice experiments; Appendix A5. 6. Relaxing the IID assumption-introducing variants of the MNL model; Appendix A6. Detailed characterisation of the nested logit model; Appendix B6. Advanced discrete choice methods; 7. Complex, non-IID multiple choice designs; 8. Combining sources of preference data; 9. Implementing SP choice behaviour projects; 10. Marketing case studies; 11. Transportation case studies; 12. Environmental valuation case studies; 13. Cross and external validity of SP models.