The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

個数:

The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 198 p.
  • 言語 ENG
  • 商品コード 9780521001915
  • DDC分類 324.7

基本説明

Investigating candidate behavior in American electoral campaigns, bringing together critical and empirical methods as well as game theory.

Full Description

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Contents

List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist's hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 6. Dialogue and its effects in contemporary American elections; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse; Appendix A. Analysis of the model of campaigns in mass elections; Appendix B. Experimental procedures; References; Index.