Full Description
This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography, the computer and digital technology.
With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive and absorbing.
Contents
From graphic art to design 1890 to 1914; the Avant-garde and the origins of Modernism 1914-1940; national tendencies until 1940; the designer and the art director; variants of Modernism in Europe; psychedelia, protest and new techniques of the late 1960s; new waves - electronic technology; 1990 and beyond.
