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Full Description
Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed by firms in a range of different industry sectors. It has been written for students taking MBA, final year undergraduate and Executive Education courses and will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Stephen Chen helps the reader develop the knowledge and skills required in the formulation and implementation of strategies for businesses competing in electronic markets. Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues that need to be considered in e-Business. There is a balance between theory and practice, teaching business skills and concepts within a sound research-based theoretical framework that will still be of practical value in developing a strategy for electronic commerce.
Contents
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
