Black Enterprise Guide to Technology for Entrepreneurs

Black Enterprise Guide to Technology for Entrepreneurs

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 270 p.
  • 言語 ENG
  • 商品コード 9780471443582
  • DDC分類 658.05

Full Description


This Black Enterprise series guide helps minority small business owners and entrepreneurs making the move to e-business. The book presents step-by-step strategies for incorporating technologies into business operations, with a focus on improving productivity and creativity as well as forming powerful alliances.

Contents

Introduction: Helping Ourselves; DIVISION IN THE MARKETPLACE; Defining the Technology Challenges for African American Entrepreneurs; INFORMATION TECHNOLOGY (IT) STRATEGIES TO GROW YOUR BUSINESS; Effectively Integrating Information Technology into Your Business; Access On-the-Go; Hiring and Promoting Technology Talent; Improving Your Company's Internet Return on Investment; Building a Virtual Brand; Managing an E-Business; Networking Directory-Web Sites of Interest to African American Entrepreneurs; Appendix A: Online Communication Tools; Appendix B: Surf Tips and Search Basics; Appendix C: Getting the Right Data; Appendix D: Sidetracking Internet Scams; Glossary; Notes; Index