Full Description
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. "From Ideas to Assets" provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables. The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors.This is not a textbook or a stock-picking manual. "From Ideas to Assets" is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.
Contents
Foreword - John B. Jones, Jr. Managing. Director, Salomon Smith Barney. Introduction -- New Foundations, New Frontiers - Bruce Berman. Part I - IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY. Intellectual Property "101" - What Executives and Investors Need to Know about Patent Rights & Strategy (H. Jackson Knight, DuPont). How to "Read" a Patent - Understanding the Language of Proprietary Rights (Walter G. Hanchuk, Morgan & Finnegan). Capturing Innovation: Turning Intellectual Assets Into Business Assets (Jeffrey L. Brandt, former senior IP advisor at Priceline.com, IBM, GE). Clarifying Intellectual Property Rights for the New Economy (Margaret Blair, Professor, Georgetown University, Gary Hoffman, Dickstein Shapiro). Part II - EXPLOITING INTELLECTUAL PROPERTY Managing IP Financial Assets: Principles from the Securities Markets (Alexander K. Arrow, MD, CFA, The Patent & Licensing Exchange). The Process Laboratory: Developing Business-Driven Patents in the Information Age (James Jorasch, Director of Research, Walker Digital). Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank (James Malackowski & David Wakefield, VIGIC Services). From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research (Columbia University licensing division founder Jack Granowitz is interviewed by Bruce Berman). Making Innovation Pay: Aligning Patent Rights with Business Strategy (Stephen P. Fox, Director of IP, & Guy J. Kelley, Hewlett Packard). Patent "Brands": Positioning IP for Shareholder Value (Bruce Berman, Brody Berman Associates & James D. Woods, Deloitte & Touche). New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage (Jeffrey D. Weedman, VP External Business Development, Procter & Gamble). Part III - MEASURING INTELLECTUAL PROPERTY PERFORMANCE Measuring Intellectual Property Portfolio Performance (Walter Bratic, Vice Chairman and Managing Director, InteCap, Inc., Brent Bersin & Paul Benson) IP Leverage: Facilitating Corporate Value Creation (Russell L. Parr, Intellectual Property Research Associates). Using Patent Indicators to Predict Stock Portfolio Performance (Francis Narin, Patrick Thomas and Anthony Breitzman, CHI Research) Patenting Activity as an Indicator of Revenue Growth: Five Industries (Darlene Slaughter, IFI CLAIMS) The Economics of Patent Litigation (Samson Vermont, Hunton & Williams) Avoiding Transaction Peril: Value-Based IP Due Diligence (Mark Haller, Partner, Financial Advisory Services, PricewaterhouseCoopers, Edward Gold & Brian Blonder) Leveraging Brand to Generate Value (Jeffrey Parkhurst, Director of Brand Valuation, Interbrand, Inc.) Part IV - INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE The Basics of Financing Intellectual Property Royalties (Joseph A. Agiato, Licent Capital) Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective (Jay H. Eisbruck, SVP, Moody's Investor Service Asset Backed Finance Group) Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns (Douglas R. Elliott, TEQ Development). New Patent Issue: BioPharma Royalty Trust (Bernhard H. Fischer, Director of Structured Finance Ratings Group, Standard & Poor's) The Relevance of IP Analysis in Technology-Driven M&A Transactions (R. Russ O'Haver, Partner, Intangible Property Practice for Corporate Finance, Ernst & Young). Patents on Wall Street: Investment Banking Meets Intellectual Property (Christopher R. Fine & Donald C. Palmer, High Technology Investment Banking Group, Goldman Sachs). Creating Tomorrow: IP and the Future of Business (Ian Harvey, CEO, BTG plc). IP Glossary Data Bank - Top Patentees; 5-Year Patent Grants for Key Industries & Top Companies in Key Industries; Top Damages Awards, Licenses & Transactions - 1980-2001; Average R&D Cost for Patents Issue to Key Industries & Companies in 2000; IBM IP Royalty Income as a % of Net Income: 1988-2002; Licensing Revenue: Universities & Research Institutions; Patent Strength Profiles: Merck & Pfizer; IP Value Trends 2001; Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts); Companies with Highest Market Capitalization + Ten Year PatentTotals. Further Reading - 17 Important IP Books. Web Sites & Links (Annotated) - 40 Useful Locations.
