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Full Description
"A real eye-opener, not just for lawyers, but for anyone facing legal or regulatory issues. In crisply written, insightful, and often humorous chapters, Jim Haggerty shows how understanding audiences and communicating to them effectively can be as valuable to the outcome of a case as any legal strategy. In the Court of Public Opinion surely ranks among the best books on communication ever written. It should be required reading for anyone who is even thinking about talking with reporters about a legal matter. " Alan Metrick, Director of Communications, Natural Resources Defense Council (NRDC) "This is no stodgy legal treatise. Stylishly well-written and expertly argued, In the Court of Public Opinion is a brilliant mix of analysis and anecdote. Every lawyer who reads this book will become a better communicator, and clients and their publicists will gain real insight into areas where legal and public relations concerns meet. In a world of specialists, Jim Haggerty sees the whole playing field. No one has a better feel for lawyers, public opinion, and the press. In the Court of Public Opinion is an instant classic. I expect it will define the field for years to come. " George P. Sape, Managing Partner, Epstein Becker & Green, PC "In the Court of Public Opinion is essential to understanding how you can win the battle inside the courtroom, but still lose the war. Every businessperson confronting significant litigation should buy this book. Written in a breezy and challenging style, it should be on the reading list at business schools and law schools alike. " Michael J. Venditto, Anderson Kill & Olick, PC
Contents
Preface; Introduction; Chapter One. Welcome to the Hotseat: This Is Litigation PR; Chapter Two. All Cases Are Public: Why Communication Is Now Essential to Most Legal Disputes; Chapter Three. The Rules of Media Procedure And How to Use Them; Chapter Four. Stepping into High-Profile Litigation; Chapter Five. The Litigation Media Checklist; Chapter Six. Lawyers, Clients, and Public Relations Professionals: How We Can Work Together; Chapter Seven. Building Your Message and the Credibility of Your Case; Chapter Eight. The Plaintiff's Perspective: Ensuring Your Case Has "Staying Power"; Chapter Nine. When Your Case Comes to Trial: Managing the Media Frenzy at the Courthouse; Afterword; Notes; Index.
