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Full Description
A companion to Mission-Based Marketing, Second Edition, this practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members.
Contents
Preface.About the Author.1 IntroductionWorkbook.2 Getting Your Team Started.3 Benchmarking Your Organization: A BaselineAssessment Tool.4 Organizational Flexibility.5 The Marketing Cycle.6 Who Are Your Markets? 7 Your Competition.8 Asking Your Markets What They Want.9 Better Marketing Materials.10 Technology and Marketing.11 Incredible Customer Service.12 A Marketing Planning Process.About the CD-ROM.Index.