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Full Description
What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.
Contents
Preface. INTRODUCTION. Every Company Has a Personality. Companies Are People, Too: The Concept and Promise. DISCOVER. Discover Your Company's Personality. Profiles of Practicality. Profiles of Action. Profiles of Idealism. Profiles of Competence. Discover Your Leadership Personality. Personality and Cultural Diversity. ARTICULATE. Personality and Culture: A Cautionary Tale. Finding a Face for Your Presonality. Defining Vision, Mission, and Values. LIVE. Living in Harmony with Your Company's Values. The Physical Dimensions of Your Company. When Things Change. Sizing Up the Competition, Partners, and Clients. What If You Don't Like Who You Are? Being Yourself on Purpose. Appendix: Validating CAP2. Notes. Index.