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基本説明
Combining the resource-based view and the stakeholder view with traditional theory and models.
Full Description
From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.
Contents
Part 1: Analysis of the Competitive Situation. 1. Strategic Management. 2. The Environment and External Stakeholders. 3. Organizational Resources and Competitive Advantage. Part 2: Strategy Formulation. 4. Strategic Direction. 5. Strategy Formulation at the Business--Unit Level. 6. Strategies for entrepreneurship and Innovation. 7. Corporate--Level Strategy and Restructuring. Part 3: Strategy Implementation and Control. 8. Strategy Implementation: Resources and Relationships. 9. Strategy Implementation: Design and Control. 10. Global Strategic Management and the Future. The cases below are found only in the text and case version of the book (ISBN 0471--222925). Cases. 1. ABB in China: 1998. 2. Agilent Technologies' Initial Public Offering. 3. The AOL Time Warner Merger. 4. AT&T: Twenty Years of Change. 5. Beijing Jeep Co. and the WTO. 6. Blinds To Go: Evaluating the BlindsToGo.com Retail E--Commerce Venture. 7. Cessna: Turbulence at 2000. 8. Citibank: The Confia Acquisition in Mexico. 9. CNET Networks, Inc. 10. Cognex Corporation: "Work Hard, Play Hard". 11. The Comeback of the Caterpillar. 12. Competition in the Global Wine Industry: A US Perspective. 13. The Department of Justice Versus Microsoft. 14. Drkoop.com. 15. Excellence at Motorola. 16. Gannett Company, Inc. 17. General Motors Corporation: Tooling Up and Scaling Back to Compete Globally. 18. Kerkhov Karpets, Inc. 19. Kikkoman Corporation in the Mid--1990's: Market Maturity, Diversification, and Globalization. 20. Kmart Corporation: Seeking Customer Acceptance and Preference. 21. Loft Ambitions at Cirrus Design and NASA. 22. Moss Adams, LLP. 23. Peapod, Inc. and the Online Grocery Business. 24. Perdue Farms, Inc.: Responding to the Twenty--first Century Challenges. 25. Philip Condit and the Boeing 777: From Design and Development to Production and Sales. 26. The Rise and Fall of Iridium. 27. The Scaffold Plank Incident. 28. Seven--Eleven Japan: Managing a Networked Organization. 29. Rocky Mountain Chocolate Factory. 30. Robin Hood. 31. Wal--Mart Stores, Inc.: Strategies for Dominance in the New Millennium. 32. Weaving an Effective Strategy: The Quaker Fabric Corp. Case. 33. Workbrain Corporation.
