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Full Description
Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Contents
Biographies
Preface
1 Introduction: SMEs, Policy and Competitiveness (Fiona Tilley and Jane Tonge).
Section 1 General Management Issues
2 Competitive Advantage in SMEs: Towards a Conceptual Framework (Oswald Jones).
3 Strategic Management for Small and Medium-Sized Enterprises (SMEs) (Alan Marsden and Carole Forbes).
4 Corporate Governance for Competitive Advantage in SMEs (Richard Warren).
5 Sustainability and Competitiveness: Are There Mutual Advantages for SMEs? (Fiona Tilley, Paul Hooper and Liz Walley).
Section 2 Managing People
6 Human Resource Management: Managing People in Smaller Organisations (Scott Taylor, Sue Shaw and Carol Atkinson).
7 Employee Share Ownership in SMEs (Andrew Pendleton).
8 Managing Creativity and Competitive Advantage in SMEs: Examining Creative, New Media Firms (Mark Banks, Meg Elliott and Julia Owen).
9 Innovation in SMEs: Intrapreneurship and New Routines (Oswald Jones ).
10 Network Capability: The Competitive Advantage of Small Firms (David Taylor and Krsto Pandza).
Section 3 Functional Management
11 The Adoption of e-business Technologies by SMEs (Paul Windrum and Pascale de Berranger).
12 Supply Chain Management: Improving Competitive Advantage in SMEs (Allan Macpherson and Alison Wilson).
13 Sustaining Viability in SMEs: Perspectives on Innovation in Financial Management (Bob Sweeting, Tony Berry and Jitsuo Goto).
14 Retail and Services Marketing (Steve Baron).
15 Conclusion: The Search for Competitive Advantage (Oswald Jones and Fiona Tilley).
Index.
