『クリエイティブ資本論-新たな経済階級の台頭』(原書)<br>The Rise of the Creative Class : And How It's Transforming Work, Leisure, Community and Everyday Life

『クリエイティブ資本論-新たな経済階級の台頭』(原書)
The Rise of the Creative Class : And How It's Transforming Work, Leisure, Community and Everyday Life

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  • 製本 Hardcover:ハードカバー版
  • 言語 ENG
  • 商品コード 9780465024766
  • DDC分類 301

基本説明

邦訳:2008年 ダイヤモンド社
"This book describes the emergence of a new social class. If you are a scientist or engineer, an architect or designer, a writer, artist or musician, or if you use your creativity as a key factor in your work in business, education, healthcare, law, or some other profession, you are a member. With 38 million members, more than 30 percent of the nation's workforce, the Creative Class has shaped and will continue to shape deep and profound shifts in the ways we work, in our values and desires, and in the very fabric of our everyday lives."--From the Preface.

Full Description


A maverick economist looks at the growing influence of today's newest "Creative Class" and offers innovative and practical lessons for business and workers. Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives.Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25 per cent of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.