基本説明
Explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia.
Full Description
This book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. It examines how much traffic there is in program formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved, and for the region as a whole. It shows how new technology, deregulation, privatisation and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies, and others becoming net importers and adapters of formats.
Contents
1. Television Formats in the World / The World of Television Formats Albert Moran2. Asia: New Growth Areas Michael Keane3. Feeling Glocal: Japan in the Global Television Format Business Koichi Iwabuchi4. A Local Mode of Programme Adaptation: South Korea in the Global Television Format Business Dong-Hoo Lee5. Cloning, Adaptation, Import and Originality: Taiwan in the Global Television Format Business Yu-Li Liu and Yi-Hsiang Chen6. Coping, Cloning and Copying: Hong Kong in the Global Television Format Business Anthony Fung7. A Revolution in Television and a Great Leap Forward for Innovation? China in the Global Television Format Business Michael Keane8. Let the Contests Begin!: Singapore in the Global Television Format Business Tania Lim9. Copied from Without and Cloned from Within: India in the Global Television Format Business Amos Owen Thomas and Keval J. Kumar10. Closing the Creativity Gap: Renting Intellectual Capital in the Name of Local Content: Indonesia in the Global Television Format Business Philip Kitley11. Reformatting the Format: the Philippines in the Global Television Format Business Josefina M.C. Santos12. Distinctly European? Australia in the Global Television Format Business Albert Moran13. An Import / Export Industry: New Zealand in the Global Television Format Business Geoff Lealand14. Joining the Circle Albert Moran and Michael Keane
