消費者の変化:市場と意味づけ<br>The Changing Consumer : Markets and Meanings

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消費者の変化:市場と意味づけ
The Changing Consumer : Markets and Meanings

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 176 p.
  • 言語 ENG
  • 商品コード 9780415270434
  • DDC分類 658.83

基本説明

Discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation.

Full Description

The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts the nature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: * men's consumption and men's magazines * the changing profile of women as consumers * the representation of consumption on popular TV shows * consuming retro chic * the symbolic and emotional role of alcohol consumption. Drawing on fascinating case-studies throughout, this book will be essential reading for students and academics interested in the study of consumption.

Contents

1. Introduction: the meaning of consumption; the meaning of change? Steven Miles, Kevin Meethan and Alison Anderson 2. Setting the Scene: changing conceptions of consumption Alan Warde 3. Consuming Women; winning women? Janice Winship 4. Consuming Men; producing Loaded Ben Crewe 5. Producing TV; consuming TV Steve Spittle 6. Consuming Advertising; consuming cultural history Liz McFall and Paul du Gay 7. Consuming Retro; consuming design Adrian Franklin 8. Consuming Symbolic Meaning; consuming alcohol 9. Consuming Technology; consuming home computers Elaine Lally 10. Consuming Youth; consuming lifestyles Steven Miles 11. Changing Consumer; changing disciplinarity Russell W. Belk