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基本説明
Introduces institutional, textual, cultural, economic, production and audience-centred ways of thinking about television.
Full Description
In this comprehensive textbook, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to television studies, including audience research, Television history and broadcasting policy, and the analytical study of individual programmes. Features include a glossary of key tems, key terms defined in margins, suggestions for further reading at the end of each chapter, activities for use in class or as assignments, and case studies discussing advertisments such as the Guinness 'surfer' ad, approaches to news reporting, and programmes such as g Brother , e West Wing , erica's Most Wanted , and e Cosby Show . Individual chapters address: Studying Television Television histories Television cultures Television texts and narratives Television and genre Television production Postmodern television Television realities Television representation Television you can't see Shaping audiences Television in everyday life
Contents
Introduction; 1. Studying Television; 2. Television Histories; 3. Television Cultures; 4. Television Textualities; 5. Television and Genre; 6. Television Production; 7. Postmodern Television; 8. Television Realities; 9. Television Representation; 10. Television You Can't See; 11. Shaping Audiences; 12. Television in Everyday Life; 13. Glossary of Key Terms; 14. Bibliography
