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基本説明
A critical overview of arts management addressing the artistic, managerial, and social obligations of arts and cultural organizations operating in contemporary urban environs. Topics: cultural entrepreneurship, arts marketing, creative approaches to financing, etc.
Full Description
Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, the topics discussed include: arts research; cultural entrepreneurship; collaborations in the arts; artistic leadership; institutional identity; arts marketing; and, creative approaches to financing organizational forms and dynamics. The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.
Contents
1. Introduction 2. Cultural Entrepreneurship 3. Collaborations in the Arts 4. Artistic Leadership 5. Institutional Identity 6. Arts Marketing and Arts Research 7. Accessibility and Audience Development 8. Beyond the Income Gap 9. Creative Approaches to Financing 10. Organizational Forms and Dynamics 11. Self-Development 12. Looking Ahead