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基本説明
Flying Off Course has established itself over the years as the guide to the inner workings of the aviation industry. Among the topics examined are: International deregulation; alliances; low cost airlines; new technology.
Full Description
In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as: * the factors affecting airline costs* the problems of pricing* airline marketing and product planning* the impact of United States deregulation* European air transport after 1992* the crisis in airfreight; and the economics of charters.Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
Contents
Introduction 1. Characteristics and trends in airline operations 2. Traditional bilateralism - A highly regulated industry 3. Liberalisation - Open markets and open skies 4. The structure of airline costs 5. Determinants of airline sts 6. The economics of passenger charters 7. Airline marketing - The role of passenger demand 8. Forecasting demand 9. Product planning 10. Pricing policies and fare structures 11. The economics of air freight Appendices Bibliography
