- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Contents
List of illustrations, Notes on contributors, Preface, Acknowledgements, PART I Context, PART II Structure, PART III Management/competency, PART IV Communication and service delivery, PART V Developments, PART VI Conclusion, Index