Full Description
An invaluable resource for students and qualified complementary therapists alike, Business Practice for Therapists covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business. Areas covered include: - New and forthcoming legislation affecting the business -Different methods of working and their pros and cons -Drawing up a business plan -Conducting market research -Producing effective promotional material -Dealing with difficult clients -Hints and tips in managing finances effectively -Building your business after the initial launch and keeping it healthy -Key marketing and business terminology, and how to apply these ideas effectively
Contents
1 Making sense of legislation 2 Discovering your working environment 3 Developing your business idea 4 Identifying your clients 5 Drawing up your business plan 6 Managing your finances 7 Managing your public image 8 Making your business work for you 9 Managing your client's expectations 10 Managing your aspirations
