Full Description
Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Contents
1 - Sundayopportunities 3 - Tuesday: Measure profits by account 4 - Wednesday: Plan for success 5 - Thursday: Negotiate Win/Win 6 - Friday: Relationship management/team selling 7 - Saturday: Partner your accounts
