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Full Description
This handbook aims to show how a company can involve all its personnel in using customer support as a competitive tool. It examines the meaning of customer support, the importance of communication, complaining as a positive tool, setting and monitoring standards, and the customer care programme. This book has been fully updated for the In a Week series relaunch.
Contents
1 - Introduction 2 - Sunday: Customer care in general 3 - Monday: Who are the customers? 4 - Tuesday: Elements which influence customer care 5 - Wednesday: Enhancing customer relations 6 - Thursday: Complaints 7 - Friday: Setting and measuring standards 8 - Saturday: The customer care programme