基本説明
It covers all the main topics theorising the media: popular culture, media industries, gender, advertising, PR and marketing, interactive electronic media, tools for researching the media.
Full Description
The Media Book is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of experienced scholars and teachers, it is designed to work within media and communication courses world-wide and to cover all the main topics which students will encounter during their course.
Contents
Theory in media research; tools for studying the media; the moving image; media industries; the analysis of popular culture; representation, identity and the media; advertising and the media; interactive electronic media.
