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基本説明
This book considers one Franco-German collaboration provices detailed insights into a real cross-border alliance.
Full Description
The European Union is an increasingly important influence on our daily lives with important political, economic and cultural implications. To understand how to bridge the gaps between national cultures and economic systems is an imperative. This book considers in depth from the inside out, one such Franco-German collaboration in the banking sector and sheds light on these imperatives. The practitioner-academic collaboration provides detailed insights into a real cross-border alliance in an accessible manner.
Contents
PART 1: FLAWED INTERNATIONAL BANKING ALLIANCE Multilateral Banking Cooperation as a Means of Participating in Multinational Link-ups Joint Banking Presence Abroad: A New Brand of Alliance Shareholders and EC Commission Give the Go-Ahead The Birth of the Shared Myth: The Possible Nucleus of a Shared Brand Obstacles and Hindrances on the Way to the Trans-National Alliance Alliance of the Augurs as Jointly Acting Brand Leaders Strategic Alliance: Preliminary Stage or Ultimate Objective? Taking Cooperation from a Global Spectacle to a Focused Joint Servicing of Customers Will to Cooperate: Expression of an Inter-Cultural Work Ethic Business in Central and Eastern Europe in 2000 PART 2: THE STRUCTURAL CRISIS OF TRADITIONAL BANKING Universal Banking: From National Peculiarity to Ideology The Problem with the Presence of Commercial Banks Abroad The 'Domestic-Foreign' Conflict as Multiple Cultural Interference Factor Outlook: International Strategic Alliances More Likely in the Post-Universal Banking Era?
