企業、起業家精神と中小企業経営（第２版）<br>Understanding Enterprise, Entrepreneurship and Small Business （2ND）

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企業、起業家精神と中小企業経営（第２版）
Understanding Enterprise, Entrepreneurship and Small Business （2ND）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 544 p.
  • 言語 ENG
  • 商品コード 9780333984659
  • DDC分類 338.04

基本説明

Outlining the importance of the small business sector and the activity of enterprise development, the authors discuss the meaning of enterprise, its perceived benefits and the cultural, economic and political influences which affect the behaviour of individuals and groups.

Full Description

This volume provides a comprehensive and accessible guide to the key facts, ideas, theories and thinking about enterprise and entrepreneurship, this text considers their relationship to small businesses and discusses the methods that are taken to promote them.Outlining the importance of the small business sector and the activity of enterprise development, the authors discuss the meaning of enterprise, its perceived benefits and the cultural, economic and political influences which affect the behaviour of individuals and groups. They address the distinctive differences between small and large businesses and also consider business growth and corporate entrepreneurship. A special feature is the section they devote to the reasons, theories, methods and results of governmental intervention to promote the development of enterprise.
Presented for students, policy makers and practitioners, this edition has been thoroughly updated throughout and includes new or expanded material on: gender and ethnicity issues; entrepreneurship and small business policy; social enterprise and the social economy; portfolio and part time working; intrapreneurship and corporate entrepreneurship; international comparative performance; the E- business sector and the new economy

Contents

Preface - Introduction - PART I: THE CONCEPT OF ENTERPRISE - Why Talk About Enterprise? - What Does Enterprise Mean? - Enterprise in Individuals - Enterprise - the External Influences - Other Aspects of Enterprise - PART II: ENTERPRISE AND SMALL BUSINESS - Small Business: Definitions, Characteristics and Needs - Distinctive Features of Small Businesses - Business Growth - Small is Beautiful: Entrepreneurship in the Bigger Business - PART III: PROMOTING ENTERPRISE - Why Intervene? - Theories and Assumptions - Intervention Methods - Intervention Evaluation and Results - AFTERWORD - Science, Art, or Magic?