経営学入門（第３版） Introduction to Management （3RD）

Pettinger, Richard

Palgrave Macmillan（2002/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 656 p.
• 言語 ENG
• 商品コード 9780333968079
• DDC分類 658

基本説明

Extensively revised edition of this highly popular text contains increased pedagogical features and clear writing style.

Full Description

The third edition of this highly successful text will prove invaluable to introductory undergraduate and MBA/masters students coming to the subject for the first time. Containing much improved pedagogical features including learning objectives, case vignettes throughout, summary boxes, key points and concepts boxes, discussion questions, and longer end of chapter case studies with questions, the text offers an accessible introduction to the study of management.

Contents

Part 1 The foundations of management: managing in a changing environment; measuring business and managerial performance; ethics; the organization and its environment. Part 2 Strategy, policy, direction and activities: strategy, policy and direction; marketing; managing operations and projects; financial management; quantitative methods; innovation and enterprise. Part 3 Management, organizational and human behaviour: culture; perception, attitudes, values and beliefs; communication; organization technology, structure and design; human resource management; Part 4 Management in action: management influence, power and authority; leadership and management; teams and groups; management and motivation; the management of conflict; managerial performance; managing for the present and future.