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Full Description
Economics for Business offers an interactive and illuminating interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. Using numerous examples and case studies, Economics for Business brings economic ideas alive in a real world setting. Each chapter concludes with a series of questions and reflective exercises designed to reinforce and deepen the reader's understanding. The book gets right to the heart of the central economic debates shaping our society: Is the Euro a good idea? Can politicians be trusted to run the economy? Designed specifically to show the real-life relevance of economics to business students, Economics for Business provides a stimulating and flexible core-text for undergraduate and HND students. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/foundations/mulhearn/
Contents
Preface Economics and Business The Market The Firm Firms' Costs and Revenue Market Concentration and Power Investment Policy and Appraisal Business and Government Factor Markets The Macroeconomy, Macroeconomic Policy and Business Unemployment Economic Growth and the Business Cycle Stabilising the Economy International Trade Balance of Payments and Exchange Rates Transnationals Globalization Answers to Self-Test Questions Glossary Bibliography Index
