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Full Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Contents
Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.