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Full Description
This new book sets out to provide a structured approach to retail strategy and implementation.Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.
Contents
The Environment of Retail Strategy.- Background to StrategyRecent and Current Approaches.- Operational Management and Strategy.- Performance Evaluation: Appraising Strategic Investment Alternatives and Developing Operating Budgets.- Performance Management: Planning and Control.- Planning and Control: Financial and Marketing Perspectives.- Developing Merchandise Strategy.- Implementing and Monitoring Merchandise Strategy.- Developing Customer Service Strategy.- Implementing and Monitoring Customer Service Strategy.- Retail Format and Trading Environment Strategy Decisions.- Implementing Format and Environment Strategy.- Developing Customer Communications Strategy.- Implementing Customer Communications Strategy.- Human Resource Development.- Managing the Supply Chain.- Managing Information in the Retail Value Chain.- Retail Strategy: Case Studies:Case 1: Freedom Furniture: Deciding Upon a Future Direction.- Case 2: Freedom Furniture: Merchandise Range Review and Decisions.- Case 3: Freedom Furniture: Customer Service Decisions.- Case 4: Freedom Makes an Acquisition.
