Full Description
This text offers a clear and succinct overview of a central debate in the study of the media, drawing together a wide range of theoretical and research-based material from both sides of the Atlantic. Taking a level-headed approach to competing theories and claims, it is accessibly organized around the three central processes in mass communication production, representation and reception and provides comprehensive coverage of all the main topics relevant to the thorny issue of media power.
Contents
Preface IntroductionQuestions The Media as Definers of Social Reality Whose Frames? The Production of Media Messages: What Sets the Media Agenda? Changing Media Agendas, Widening Public Access? Innocent Entertainment? The Sociological Study of Television Fiction Media Audiences: Couch Potatoes or Armchair Intellectuals? Conclusion: The Future for Media Sociology? Bibliography Index
