Out of Context : A Creative Approach to Strategic Management

Out of Context : A Creative Approach to Strategic Management

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 200 p.
  • 言語 ENG
  • 商品コード 9780324274127
  • DDC分類 658

Full Description


Learn to think about strategy conceptually and creatively, not just MANAGEMENT. You'll uncover new insights using readings from a wide-ranging mix of disciplines (sports, science, philosophy, art, and military history) with thoughtful introductions as well as thought-provoking discussion questions.

Contents

PART I. WELL-TRODDEN PATHS 1. Baseball, Football, and Basketballfor Business, Robert W. Keidel 2. To Build a Winning Team: An Interview with Head Coach Bill Walsh, Richard Rapaport 3. Pericles of Athens-Drawing from the Essence of Strategic Leadership, Stephen Cummings PART II. ALTERNATE ROUTES 4. Sun Tzu's Strategic Thinking and Contemporary Business, Min Chen 5. Strategic Management Thought in East Asia, Rosalie L. Tung PART III. ANCIENT FOOTPRINTS 6. Would You Want Machiavelli as Your CEO?, Cynthia K. Wagner 7. Managing Change in Business: Views from the Ancient Past, Cynthia K. Wagner PART IV. ROADS LESS TRAVELED 8. The Origin of Strategy, Bruce D. Henderson 9. Crafting Strategy, Henry Mintzberg 10. Strategic Decisions and All that Jazz, Kathleen M. Eisenhardt PART V. ENDLESS JOURNEY