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Full Description
This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.
Contents
Introductionthe Creative Possibilities 2. Audience: Bringing Business Communities Into Focus 3. Facts: Attending to the Sociology of Business Information 4. Arrangement: Ordering and Visualizing Business Information 5. Reasoning: Framing the Sound Business Argument 6. Language And Readability: Thinking Out Into Language 7. The Rhetoric Of Grammar And Style: Orchestrating the Sounds One-on-One and Group Meetings: Making the Human Moment Purposeful 9. Formal Presentations: Being Understood, Accepted, and Remembered 10. E-mail : Securing the Great Link in Daily Business 11. Memos: Relaying the Voice of Management 12. Business Letters: Reasserting Our Innate Linguistic and Decision-Making Abilities 13. The Long Report: Negotiating a Complexity of Purpose, Audience, and Design 14. Procedures: Doing the Work of Business 15. Resumes: Realizing the Rhetoric of Personal Advocacy Appendix