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基本説明
Topics: understanding the entrepreneurial perspective; the challenge of entrepreneurial growth; gaining an appreciation for strategic planning in emerging ventures; examining the growth options for emerging ventures; etc.
Full Description
This volume is designed for MBA courses in entrepreneurship. The goal of the text is to transform the strategic process for entrepreneurs into a growth-oriented approach. The chapters are brief and to the point and include a comprehensive case and relevant journal article. The text explores strategic management process as it relates to building the entrepreneurial firm, planning, growth and important current and future implications for entrepreneurship.
Contents
The challenge of entrepreneurial leadership in growing organizations; the challenge of entrepreneurial growth; the ethical challenge of growing enterprises; opportunity recognition - developing distinctive competencies; assessment of entrepreneurial ventures; understanding strategic positioning; business plans for growing ventures; succession planning and the family business; corporate entrepreneurship - developing internal innovation; embracing rapid expansion - the franchise option; the challenge of venture capital for growing ventures.