Business Marketing Management : A Strategic View of Industrial and Organizational Markets (8TH)

Business Marketing Management : A Strategic View of Industrial and Organizational Markets (8TH)

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  • 製本 Hardcover:ハードカバー版/ページ数 714 p.
  • 言語 ENG
  • 商品コード 9780324190434
  • DDC分類 658.804

基本説明

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments.