Marketing Channels : A Management View （7TH）

  • ポイントキャンペーン

Marketing Channels : A Management View （7TH）

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Hardcover:ハードカバー版／ページ数 649 p.
  • 言語 ENG
  • 商品コード 9780324186932
  • DDC分類 658.87

基本説明

Provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management.

Full Description


Marketing Channelsprovide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Contents

PART IEnvironment of Marketing Channels 4. Behavioral Processes in Marketing Channels PART II: 5. Strategy in Marketing Channels. 6. Designing the Marketing Channel 7. Selecting the Channel Members 8. Target Markets and Channel Design Strategy PART III: 9. Motivating the Channel Members 10. Product Issues in Channel Management 11. Pricing Issues in Channel Management 12. Promotion through the Marketing Channel 13. Logistics and Channel Management 14. Evaluating Channel Member Performance PART IV: 15. Electronic Marketing Channels 16. Direct Selling and Direct Marketing Channel Systems 17. Marketing Channels for Services. 18. International Channel Perspectives. PART V: Cases.