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Full Description
This book provides an economic analysis of e-commerce and the Internet. The book takes a broad approach in looking at the microeconomic structure, competitive strategy and efficiency, as well as social and legal implications of the e-commerce revolution. The unique approach of the book is its demonstration of economic tensions, economic forces acting in concert or in opposition, that are consistently affecting the continuing development of e-commerce.
Contents
PART 1Economics of e-Commerce and the Internet. 2. Microeconomic Models of e-Commerce. 3. The Technology Behind e-Commerce and the Internet. PART 2: MARKET STRUCTURE TOPICS. 4. Measuring e-Commerce Concentration- A Characteristic of Market Structure. 5. Entry Barriers- A Structural Factor Limiting e-Competition. 6. Legal/Institutional Entry Barriers: Patents, Copyrights, Government Franchises. 7. Copyrights and e-Commerce: Protecting Intellectual Property in the Digital Age. 8. Structural Change Through Mergers. PART 3. MARKET CONDUCT TOPICS. 9. Creating, Sustaining, and Challenging Market Dominance in e-Commerce. 10. e-Commerce Pricing and Revenue Strategies. 11. e-Commerce Strategic Behavior: Product Differentiation and Promotion. PART 4: MARKET PERFORMANCE TOPICS. 12. e-Commerce and Profitability. 13. e-Commerce Efficiency and Productivity. 14. Venture Capitalists and IPOs. 15. Learning from Dot-Com Failures. 16. e-Commerce Applications: Health Care, Education, Financial Services, and Real Estate. PART 5: ISSUES IN e-COMMERCE AND THE INTERNET. 17. The Taxation of e-Commerce. 18. Internet Privacy and Security. 19. e-Commerce and Society. 20. The Future of e-Commerce and the Internet.