基本説明
Focuses on understanding the market and nonmarket strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives.
Full Description
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
Contents
PART I: THEORETICAL FRAMEWORK Analyzing American Firms' Market and Nonmarket Strategies in Asia; V.K.Aggarwal U.S. Foreign Direct Investment in Asia; S.Urata PART II: CASE STUDIES American Presence in Accountancy Services in Japan; F.Kimura Finding the Right Chemistry: The U.S. Chemical Industry in Asia; K.Lin The American Automobile Industry in Asia; B.Crawford & N.Biziouras American Telecommunications in Japan; T.Yamada American Software in Asia: Enterprise Software in Japan and Beyond; T.Nakagawa Market and Nonmarket Strategies of the U.S. Electronics Industry; J.Ravenhill PART III: CONCLUSION Lessons from American Firms' Strategies in Asia; V.K.Aggarwal
