Mouse Morality : The Rhetoric of Disney Animated Film

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Mouse Morality : The Rhetoric of Disney Animated Film

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 200 p.
  • 言語 ENG
  • 商品コード 9780292791534
  • DDC分類 791.433

Full Description

2004 - Clifford G. Christians Ethics Research Award — The Carl Couch Center for Social and Internet Research

Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.

In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.

Contents

Foreword
Preface
Acknowledgments
1. Disney, Film, and Morality: A Beginning

Disney as Moral Educator
Concern for Morality
A Unique Audience
Method of Research
Definitions
Reading the Texts

2. The Lion King: Moral Educator through Myth, Archetype, and Ritual

Film Background
Mythic Narrative
Archetype
Ritual
Communication Tools
The Lion King as Moral Educator

3. The Symbolic Boundaries of Moral Order in Pocahontas

Film Background
Disney and History
Symbolic Boundaries of Moral Order
Conclusion

4. Comically Framing Virtue and Vice in The Hunchback of Notre Dame

Film Background
Interpretive Frames
Virtue Ethics
Conclusion

5. Hercules: A Celebrity-Hero

Film Background
Identification through Narrative Strategies
Conclusion

6. Mulan: East Meets West

Film Background
Interculturalism
Moral Tensions
Conclusion

7. A Disney Worldview: Mixed Moral Messages

A Disney Worldview
Implications of the Disney Worldview for Culture
Conclusion

Notes
Bibliography
Index