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Full Description
"Essentials of Business Economics" provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also includes more extensive coverage of electronic commerce to give the student a better understanding of this increasingly important topic. Case material and "topics for discussion" in each chapter apply the theory to real business problems to encourage active learning.
Contents
1.Business Economics: Overview2.Analysis of Consumer Demand3.Analysis of Production Costs4.Analysis of the Firm's Supply Decisions5.Analysis of Price Determination6.Analysis of Perfectly Competitive Markets7.Analysis of Monopoly Markets8.Analysis of Monopolistically Competitive Markets9.Analysis of Oligopoly Markets10.Managerial Objectives and the Firm11.Competition and Competitive Strategy12.Understanding Pricing Strategies13.Investment Appraisal14.Understanding the Labour Market15.Government and Business16.Business and Economic Forecasting17.Business Economics - A Checklist for Managers
