Ｅビジネスとインターネット戦略<br>Strategies for Electronic Commerce and the Internet （Reprint）

Ｅビジネスとインターネット戦略
Strategies for Electronic Commerce and the Internet （Reprint）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 278 p.
  • 言語 ENG
  • 商品コード 9780262621731
  • DDC分類 658

基本説明

New in paperback. Hardcover was published in 2001. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Full Description


This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.