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Full Description
Drawing upon the experience of some forty of the nation's finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics. Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions. To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.
Contents
Preface and Acknowledgments The Guide, by Terri Thompson, Director, Knight-Bagehot Fellowship in Economics and Business Jo Writing About Business and the Economy, by Chris Welles, fellowship director, 1977-1985 PART I. Basic Concepts Macroeconomics 1. How Economic Systems Work, by Barbara Presley Noble 2. The Political Economy of Government and Business, by S. L. Bachman 3. Government Regulation and the Regulators, by John J. Oslund 4. Economic Indicators, by John C. Finotti 5. Demystifying the Federal Reserve, by David M. Wessel Microeconomics 6. Economics of the Firm, by Vincent Chikwendu Nwanma 7. Business Management: Organization of the Firm, by Scott Aiken 8. Sales and Marketing, by Charles Butler 9. Accounting Principles and Practices, by Ovid S. Abrams 10. How to Read Financial Statements, by Susan Scherreik 11. Covering Business in Your Town, by Jacalyn DePasquale Carfagno Capital Markets, Banking, and Finance 12. Where Wall Street Meets Main Street, by Patrick McGeehan 13. The Stock Market, by Sharon R. King 14. The Bond Market, by John J. Doran 15. Derivatives and Other Exotic Securities, by William Glasgall 16. Hedge Funds, by Jaye Robinson Scholl International 17. Trade and Global Economics, by Stephen H. Dunphy 18. International Business, by Dave Lindorff 19. Global Financial Markets, by Andrew Leckey 20. Covering the World Bank, by Paul Sweeney PART II. Practical Reporting and Writing Tips 21. How to Use Numbers and Statistics, by Julia Angwin 22. What You Can Get from Public and Private Companies, by Leah Beth Ward 23. What the Government Has in Its Files, by James V. Grimaldi and Lawrence J. Tell 24. The Freedom of Information Act, by Pamela G. Hollie 25. Internet Resources for Business Reporters, by Robin D. Schatz 26. How to Use Electronic Data to Generate Company Stories, by Michael Molinski 27. Live Sources-How Do You Get Them to Talk?, by Peter Alan Harper 28. Conducting Live Television Interviews, by Jan Hopkins 29. Business Journalism on TV, by Mark Piesanen 30. Online Journalism, by Gerri Willis 31. Ethics in Business Journalism, by Aly Colon Part III. Getting the Story: Investigative Techniques and Strategies for Covering Specific Beats 32. Personal Finance, by Pauline Tai 33. The Insurance Industry, by Joseph B. Treaster 34. Health Care, by Trudy Lieberman 35. Technology and Telecommunications, by Craig Miller 36. Media and Entertainment, by Michael Connor 37. Real Estate and Urban Development, by John Gallagher 38. The Retail Industry, by Mel Laytner 39. The Environment, by John M. Holusha 40. Labor and Workplace Issues, by Kim Norris 41. Consumer Reporting, by Frances Cerra Whittelsey 42. Taxes, by Sandra Block 43. Not-for-Profit Institutions, by Steve Askin 44. Founding the Fellowship, by Stephen B. Shepard, editor-in-chief, Business Week Glossary
