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Full Description
It's no longer enough to make your site easy to learn and use: Web designers need to help their users feel comfortable with every aspect of their site interactions: physical, mental, and emotional. Drawing upon advanced research in psychology and human-computer interfaces -- as well as extensive practical Web design experience -- Albert N. Badre shows precisely how to accomplish this. Badre goes beyond "mere usability," introducing a complete, Web-specialized framework that lets you "design for context," taking into account every aspect of the Web environment. Shaping Web Usability begins by reviewing essential human-computer interaction principles for the Web; then outlines a usability strategy that takes multiple contexts into account: extrinsic design, users, genre, site, and page. Badre offers deep insight into Web users themselves: their skill levels, personalities, and demographics; and presents a full chapter on the unique needs of older Web users. Along the way, he addresses the key issues that make Web usability so challenging, including security and privacy, platform independence, dynamic content, compatibility, and navigation. You'll learn how to ensure that aesthetics and usability complement each other; how to extend usability to handheld devices; and how to evaluate Web usability most effectively. For all Web designers, developers, usability specialists, marketers, and others concerned with the Web user experience.
Contents
Foreword.
Preface.
Acknowledgments.
1. Human Computer Interaction for the Web.
From Human Factors to Usability: A Short History of HCI.
Origins.
Focus on the User Interface.
User Interface Software.
Usability.
Focusing on the Web.
HCI Principles for the Web.
User-Centered Design.
Early Human Factors Input.
Task Environment Analysis.
Iterative Design and Continuous Testing.
Web Usability.
Themes.
Designing for Context.
Designing for the User Experience.
2. Web Usability Strategy.
Scenarios.
Context.
The Userview Process.
Goals and Requirements.
User Culture.
Web Interface Guidelines Specialization.
Constructing Storyboards and Interactive Prototypes.
3. The Web Environment.
The User Environment.
The Physical Space.
The Cognitive Space.
The Site Environment.
Scenarios.
Designing from Scenarios.
Simple versus Enriched Site Environments.
4. The Web User, Part 1: The Audience.
Understanding the Web User.
Defining an Audience.
Individual Differences.
Cognitive Processing Capabilities and Limits.
Generating an Audience Profile.
5. The Web User, Part 2: Older Adults.
Older Adults and the World Wide Web.
Characteristics of Older Users.
Movement Control.
Perception.
Cognition.
Web Design Features to Avoid.
Design Guidelines.
Usability Testing with Older Adults.
6. Designing for Web Genres.
Genre Content.
Genre Expression.
Genre Form.
Genre Evolution.
Genre Mixing.
7. The Web Site.
Conceptualizing the Site with a Visitor-Centered Focus.
Positioning the Content.
Speeding Up the Response.
Smoothing the Navigation.
Links.
Buttons and Controls.
Site Maps, Content Lists, and Indexes.
Landmarks and History Trails.
Keywords and Site Search Engines.
Assuring Reasonable Confidence in the Site's Privacy and Security.
Making the Site Visible.
Maintaining Quality.
8. The Web Page.
General Page Design Issues.
Consistency.
Coherence.
Placement of Information.
Information Coding.
Color.
Text Clarity.
Home, Content, and Transaction Pages.
The Home Page.
The Content Page.
The Transaction Page.
9. The Aesthetic Factor.
Usability and Aesthetics.
Simplicity and Enrichment.
The Use of Graphics.
10. From Desktops to Handhelds.
The Technology of Wireless Devices.
The Usability of Wireless Devices.
The Role of Context.
Small-Size Effects.
Effective Functionality and Task Preferences.
Information Presentation.
Interaction and Navigation.
Designer's Palette: Guidelines for Hand Web Design.
11. The Cultural Context.
Cultural Usability.
Culture-Specific Designs.
Designing for the Localized Web.
Genre-Localized Attributes.
Behaviors and Practices.
Icons, Symbols, Pictorials, and Artifacts.
Conventions and Formats.
Intangible Values and Dimensions.
Preferred Content.
12. Evaluating Web Usability.
Traditional Usability Testing.
Usability Testing for the Web.
Web-Focused Issues and Testing.
Web-Specific Test Plan Issues.
Web-Specific Evaluation Issues.
The Process of Web Evaluation.
Usability Evaluation Goal Setting.
Early Paper Testing.
Storyboard Testing.
Interactive Prototype Testing.
Frequently Asked Questions about Usability Evaluation.
Bibliography.
Index. 0201729938T01102002
