E-Business 2.0 : Roadmap for Success (Addison-wesley Information Technology Series) （2 SUB）

E-Business 2.0 : Roadmap for Success (Addison-wesley Information Technology Series) （2 SUB）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 520 p.
  • 言語 ENG
  • 商品コード 9780201721652
  • DDC分類 658.84

Full Description


In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.

Contents

Foreword. Preface. 1. Moving from e-Commerce to e-Business. 2. Spotting e-Business Trends. 3. Digitizing the Business: e-Business Patterns. 4. Thinking e-Business Design: More Than Technology. 5. Constructing the e-Business Architecture: Enterprise Apps. 6. Integrating Processes to Build Relationships: Customer Relationship Management. 7. Transforming Customer Contact into Revenue: Selling-Chain Management. 8. Building the e-Business Backbone: Enterprise Resource Planning. 9. Implementing Supply Chain Management and e-Fulfillment. 10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges. 11. Business Intelligence: The Next Generation of Knowledge Management. 12. Developing the e-Business Design: Strategy Formulation. 13. Translating e-Business Strategy into Action: e-Blueprint Formulation. 14. Mobilizing the Organization: Tactical Execution. Endnotes. Index.