ビジネス調査の手法<br>Business Research Methods

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ビジネス調査の手法
Business Research Methods

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 624 p.
  • 言語 ENG
  • 商品コード 9780199259380
  • DDC分類 650.072

基本説明

Covering both quantitative and qualitative research methods.

Full Description

"Business Research Methods" is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful "Social Research Methods" by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which carefully mixes theoretical issues with practical applications.
The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. The book will be accompanied by a companion web site which will contain: Lecturer resources; Lecture guide; PowerPoint slides; Discussion questions Student Resources; Research project guide; Multiple choice questions; and Web links.

Contents

PART ONE; 1. Research strategies; 2. Research designs; PART TWO; 3. The nature of quantitative research; 4. Sampling; 5. Structured interviewing; 6. Self-completion questionnaires; 7. Asking questions; 8. Structured observation; 9. Content analysis; 10. Secondary analysis and official statistics; 11. Quantitative data analysis; 12. Using SPSS for Windows; PART THREE; 13. The nature of qualitative research; 14. Ethnography and participant observation; 15. Interviewing in qualitative research; 16. Focus groups; 17. Language in qualitative research; 18. Documents as sources of data; 19. Qualitative data analysis; 20. Computer-assisted qualitative data analysis: Using NVivo; PART FOUR; 21. Breaking down the quantitative/qualitative divide; 22. Combining quantitative and qualitative research; 23. E- research: the Internet as object and method of data collection; 24. Writing up business research; 25. Ethics in business research; 26. Doing a research project