Vocational A-level Advanced Business （2ND）

Vocational A-level Advanced Business （2ND）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 640 p.
  • 言語 ENG
  • 商品コード 9780198328315
  • DDC分類 658

Full Description

This new edition has been tailored exactly to the 2000 specifications, and provides all the background information and activities required for the mandatory units of GNVQ Advanced Business. Written by two highly experienced authors, the book offers a clear well-illustrated text supported by: up-to-date case studies; numerous activities; a clear summary of 'what you need to learn' at the start of each chapter; and end-of-chapter tests.

Contents

UNIT 1. BUSINESS AT WORK; 1. Production and the objectives of business; 2. Organizing business; 3. Communications; 4. Business functions; UNIT 2. THE COMPETITIVE BUSINESS ENVIRONMENT; 5. Competition and markets; 6. Government policy and business; 7. The international business environment; UNIT 3. MARKETING; 8. What is marketing?; 9. Researching customer wants; 10. Marketing strategies 1: Pricing and promoting the product; 11. Marketing strategies 2: Placing and selling the product; 12. Analysing market opportunities; UNIT 4. HUMAN RESOURCES; 13. Human resources planning; 14. Recruiting and selecting employees; 15. Managing employee performance; UNIT 5. FINANCE; 16. Recording financial information; 17. Cash flow forecasting; 18. Financial accounts; 19. Monitoring financial performance; UNIT 6. BUSINESS PLANNING; 20. The business plan: preparation and data collection; 21. Marketing and production planning; 22. Financial planning; 23. Sources of finance for your business plans; Index