Advanced Leisure and Recreation （2ND）

Advanced Leisure and Recreation （2ND）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 373 p.
  • 言語 ENG
  • 商品コード 9780198328285
  • DDC分類 338.479141

Full Description

Written in line with the 2000 specifications, this illustrated text is supported by activities.

Contents

UNIT 1: INVESTIGATING LEISURE AND RECREATION; 1.1 Defining leisure and recreation; 1.2 Development of the leisure and recreation industry; 1.3 Structure of the leisure and recreation industry; 1.4 The scale of leisure and recreation in the UK; 1.5 Working in the leisure and recreation industry; 1.6 Pursuing your own progression aims; UNIT 2: SAFE WORKING PRACTICES IN THE LEISURE AND RECREATION INDUSTRY; 2.1 Working within the law; 2.2 Health and safety legislation and regulations; 2.3 Hazards and risk assessments; 2.4 Ensuring a safe and secure working environment; 2.5 Security in leisure and recreation; UNIT 3: THE SPORTS INDUSTRY; 3.1 The nature of the sports industry; 3.2 The scale of sport and its contribution to the UK economy; 3.3 The organisation and funding of sport; 3.4 Sport and the mass media; 3.5 Trends in sport; UNIT 4: MARKETING LEISURE AND RECREATION; 4.1 Marketing leisure and recreation; 4.2 The marketing mix; 4.3 Market research; 4.4 Marketing communications; 4.5 Evaluating and comparing marketing communications; UNIT 5: CUSTOMER SERVICE IN LEISURE AND RECREATION; 5.1 Why excellent customer service is important; 5.2 Personal presentation; 5.3 Types of customer in leisure and recreation; 5.4 Dealing with customers; 5.5 Selling skills; 5.6 Delivering customer service; 5.7 Handling complains; 5.8 Assessing the quality and effectiveness of customer service; UNIT 6: LEISURE AND RECREATION IN ACTION; 6.1 Feasibility of the project; 6.2 Teamwork; 6.3 Carrying out the project; 6.4 Evaluating the project