Full Description
This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of he research and evaluation activities needed to assess a health promotion program.
Contents
1. Frameworks, Models, and Rationales ; 2. Health Promotionsion Interventions ; 3. Behavior Change Theory ; 4. Formative and Qualitative Research ; 5. Process Evaluation ; 6. Study Design ; 7. Sampling and Sample Size ; 8. Data Collection and Management ; 9. Univariate Analysis and Scale Construction ; 10. Statistical Analysis ; 11. Measuring Program or Campaign Exposure ; 12. Measuring Outcomes ; 13. Advanced Design and Statistical Topics ; 14. Dissemination of Evaluation Findings ; GLOSSARY ; APPENDIX A: LIST OF SOME POTENTIALLY HELPFUL WEBSITES ; APPENDIX B: BOLIVIA SURVEY QUESTIONNAIRE: BOLIVIA NRHP EVALUATION ; APPENDIX C: DRAFT INFORMED CONSENT STATEMENT FOR QUESTIONNAIRE ; APPENDIX D: SAMPLE BUDGET ITEMS FOR HEALTH COMMUNICATION CAMPAIGN EVALUATION PROJECT
